There are 3 ways for you to become a health supplement distributor. Multilevel marketing firms, like Amway and Shaklee, make it easier to sell their products as an independent business owner under the company umbrella. The second way is that you can distribute supplements made by specific manufacturers that you have contracted with to act as one of their distributors. The third way is to buy supplements from a manufacturer, and distribute them under your label.
Plan your Business
Before you make any decisions about how you want to distribute supplements, ask for help from industry associations like the Natural Products Association, the Consumer Healthcare Products Association, and the Council for Responsible Nutrition. They can advise you of any changes expected in laws that could affect your business, and direct you to promising niches and trends in the industry.
You should incorporate your business to protect your assets from liabilities that might arise from your business activities. Selling health supplements could result in lawsuits by people who have allergic reactions or have other complaints about your products. Also, you need to check with your local city authorities about any business licenses that could affect your business, particularly if you want to sell out of your home. Business licenses and tax regulations can be different depending on the state and local municipality. Multilevel marketing organizations are sometimes excluded from these requirements, so you need to check first if you are planning to distribute for multilevel or direct marketing companies.
As a supplement distributor, you can represent supplement manufacturers to retail outlets or open your retail store. Even though most big manufacturers already have distributors, there are always new companies trying to have their products introduced to retailers or carried in stores. If you have contacts of independent health food and supplement stores, it can be a lucrative business for you to distribute the products of new or lesser-known manufacturers. If you have your store, you can carry the major brands for customers who already have their favorite products but focus on introducing new brands and unusual supplements.
If you have your own offline and online stores or are considering creating a multilevel marketing or direct sales supplement company, consider buying supplements for repackaging under your label. You need to familiarize yourself with Food and Drug Administration regulations and ask the manufacturers for assistance in complying with packaging, labeling, and storage requirements. Packaging and brand promotion are very important to your business success, so if you are going to create your own branded products, consult with experts in the field of nutritional supplement branding and marketing. A good product can be destroyed by a poor label, so this is what you need to deal with beforehand rather than after your product doesn’t sell as expected.
Choosing the Right Supplement Supplier
No matter how you plan to become a health supplement distributor, choosing the right brand or custom supplement manufacturer is one of the most important decisions that will determine your business success. You should consider all the key selection criteria, such as their organic standards, regulatory compliance, R&D pricing, formula, location, etc. For instance, Chenland is a leading supplier of natural branded ingredients, which has three scientific research centers that perform preclinical research and safety studies on new ingredients and supplements. This nutraceuticals company has been working with the world’s top nutrition experts for innovative research collaboration and has conducted in vitro and in vivo clinical studies of the herbal and marine formulations to validate their efficacies. In terms of safety, effectiveness, and quality, they only select herbs from the Authentic Medicinal Material Cultivation Area with full traceability from harvest to extract.